Want to build an online store but don't know how to get started with e-commerce?
Well, you've come to the right place! We've developed a step-by-step guide to help you with all aspects of building an online store from the beginning.
So, how do you create the perfect online shopping experience for your customers? There are many things to consider when starting selling online, from choosing the right platform to marketing your store. We will let you know all that you know and how you can without much of a stretch begin with your eCommerce site utilizing PageCloud eCommerce.
let's get started!
Step 1. Choose an E-commerce Platform
Choosing an e-commerce platform is an obvious but important first step. There are many e-commerce platforms to choose from that differ slightly in terms of price, features, design freedom, and ease of use. Choose a platform that best meets your product, design, marketing, and customer needs.
For example, as a leading e-commerce platform, Shopify offers a wide range of features, powerful analytics, and a number of user-friendly templates to help you get started with stores and websites. However, Shopify has limited compatibility with themes and you need to know how to create and code custom websites. Most users will integrate Shopify into other website builders such as Squarespace, Wix, or Webflow.
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PageCloud offers a more adaptable way to deal with planning web-based business sites and building a web-based store.PageCloud's powerful website builder allows for unlimited customization on an intuitive interface. When you sign up for an eCommerce subscription, you have access to your store dashboard so you can easily track orders and manage items.
When shopping for the best e-commerce platform, keep the following in mind:
Your comfort level with coding
your branding needs
The number and variety of products you need to include in your store
Your client needs secure login and account information
Step 2: Build your e-commerce website
You cannot build a great online store without a great website. Your customer's buying experience can begin by visiting your website, so it's important to welcome them with a balanced design and easy navigation.
What Makes a Great Website? There are many factors to consider when designing a website: color palette, fonts, images, text. PageCloud provides drag and drops website building that makes it easy for first-time users to design websites!
Here's an example of a simple website built on Pages Cloud!
Choosing a template is a great place to start when building a website. PageCloud templates are fully customizable, so you can easily make changes and start inputting your own content. A few things to keep in mind:
Use WhatsApp: Too much content can make your users uncomfortable and overwhelmed.
Balance images and text: Your content should be balanced and meaningful.
Easy Navigation: Users should be able to find what they are looking for in a matter of seconds. Make sure your navigation is clear and they can figure out where to shop.
Check out our ultimate web design guide for more website design tips and tricks.
Step 3: Organize your products
Organizing and displaying your products is the key to creating an online store that your customers can navigate easily.
Your product shots and descriptions are important to accurately represent what you are selling. The best practice is to upload high-quality product shots on a white or neutral background. As mentioned earlier, reducing visual noise and unnecessary stimulation is vital to keeping your customers happy.
Here are some product shots from the PageCloud eCommerce store!
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Product details and variety are other important aspects of giving your customers a seamless online shopping experience. Your customer should not guess the size, shape, color etc of any product they want to buy.
Using an eCommerce platform like PageCloud, you can easily manage all the product options in your dashboard to keep your inventory organized.
Platforms like PageCloud also allow you to sell services or digital goods. You can add booking and prediction forms to your website in just a few clicks, and your e-commerce dashboard allows you to upload digital files to make purchases available.
Step 4: Marketing your store
Now that you've set up your online store, it's time to reach new customers. By integrating your store with proper SEO optimization and other platforms, you can quickly build your customer base.
Many e-commerce websites allow you to optimize your content for search engine ranking. Be sure to tag the title, add metadata, and include alt text in your product images! Check out this article for a complete guide to SEO.
Pages Cloud eCommerce allows you to integrate your store with other platforms like Facebook, Instagram, and Amazon. You can start selling on Amazon to reach new customers and make more sales!
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Step 5: Manage your store and customers
As you expand and expand your store, managing your inventory and retaining your customers will be your first priority.
It's important to keep your stock up to date and your products organized as you add more product options and SKUs. Check out PageCloud's tiered pricing plans to find the best plan for your product needs.
In order to grow your online sales and your business, it's important to engage and keep your customers happy. Now that you have set up your eCommerce store and received customer support, you can proceed with marketing emails and ads! You can check out this blog post for the 7 most effective ways to promote your website to customers.
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