Friday, January 21, 2022

Case Study: Parsons Corporation

 Continuous improvement through innovation

A free break from paper with form

Innovation is often thought of as something new, something that has never been done before. However, innovative ways of doing things or new ways of thinking are easily discovered. Therefore, innovation is considered an important factor for continuous improvement.

An equally valuable component of continuous improvement is the concept of knowledge sharing, where local successes and challenges are shared within the organization to transform performance and make our customers happy.

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The following example illustrates the value of innovation and the benefits it provides for exchanging knowledge and meeting operational challenges.

Form Automation for Utility Monitoring and Control System (UMCS)

It all started when the program manager for the UMCS program contacted the quality group for help with a recurring problem. The ultimate goal of the program is to establish a utility monitoring system, surveying various sites and facilities owned by the US Army Corps of Engineers. The survey was conducted in Excel format using manual transcription using the "traditional" pen and paper method, then the same data was copied and pasted into various Excel workbooks to be distributed to clients as needed.

The Program Director noticed that errors appeared at various places along the way. Since there were no automated data links at different stages of each process, all the different teams were silenced and no error detection was required.

This manual pen and paper process was riddled with errors and inefficiencies that had the following effect on installation:


Lack of control and data compatibility

Possibility of human error in transliteration and/or copy/paste

Creating data silos makes it difficult for teams to share/transmit data

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Our Quality Group was aware of another project that would use mobile, digital form automation, and a connected team to drive a similar large-scale inspection-based project.

Working closely with the project manager and program and project team, the Digital Farms team has created a series of mobile, automated forms for each phase of the project process, including initial surveys, design work, and the construction and installation phases. The new process simplifies process and project delivery and solves quality problems by using the following steps:

Increase Productivity - Dynamically logs assessment details using an experiential, touch-enabled form on any type of mobile device or PC.

Increase Efficiency - Aggregate data uploading through a set of secure and organized SharePoint libraries and data tables. Photos in the field are automatically uploaded to the SharePoint library, with a searchable file name applied.

Reduce Cost - Dynamically create client-driven reports within a fraction of the time required and with high quality and significant error reduction.

Implement Performance Management - Integrated PowerBI dashboards are planned for the near future.

When I took over as program manager, I noticed that each of our work areas was creating separate lists to track our work. The problem was that there was a lack of coordination in the work area and no one knew what was happening. Working with the Digital Farms team, we were able to combine all those lists into one platform. 

As soon as we started launching it, the immediate response was overwhelming from across the board. This not only served the purpose of providing a general operating image but also minimized the immediate impact of increasing communication, feedback, and motivation. ,

Brian Wengel, UMCS Program Manager

Using innovative mobile forms connected to SharePoint and dashboards, the Digital Farms team was able to streamline and streamline the program's existing processes, eliminating errors in manual data collection including copy/paste activities, and making them deliverable to customers. Little time and was able to help. pay more. , Degree of confidence in real-time data compatibility.

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Brian estimates the time and costs savings per project in the range of 2-3 weeks or $5,000-,7,000. These transformational innovations were achieved using existing technology but have been implemented in new ways and new environments to improve project performance and quality outcomes. 

The team is now in the process of building a similar platform for another high-profile project, with a greater field observation focus. It continues to share knowledge with all participating project teams to make the most of this innovation.


Sunday, January 16, 2022

What You Need To Know About Stock Market Bulls And Bears

There is a lot to learn in the world of investing. ETFs, Stocks, Diversification, Bulls, and Bears.

You read that right - the bulls and the bears (and no, we're not talking about Chicago's sports teams). These two beasts have been used for centuries to help investors make wise decisions... but why? 

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Let's take a look at what these Wall Street icons mean and how they can play such a big role in the stock market.

oxen and bears

Who came first, the bull or the bear? Well, according to Marie-Webster, the bear did. There is an old saying that bearskin should never be sold before it is caught. In today's terms, it means don't spend before you have money. And take a cautious approach.

A well-known stock in the early 1700s was the South Sea Company, which was trading with Spanish colonies in the New World. By this time, the term "bearskin" had been shortened to stocks and sellers who thought the stock price would fall.

Even in the 18th century, bulls competed with bears. Known for its horns, the bull's approach is to charge forward. The term "bull" refers to a stock that is bought because the price is expected to rise over time. It was later used to describe the buyer.

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In today's investing world, bulls are confident that the stock price will rise and they are optimistic about the company's performance. Bears, on the other hand, are the opposite. He expressed confidence that the share price would fall. Bull and bear can also be used to describe long-term market conditions. A bull market in a strong economy sees a rise in share prices, while a bear market in a weak economy sees most stocks decline.

The market has been in turmoil for hundreds of years, with more animals being added along the way.

Meet Other Animals on Wall Street

Why animals? Because we can also think of investing in people's behavior as a way of describing their qualities. Plus, it's easy to miss! Think of the animals on either side of these enemies and guess who they are.

Pig vs Chicken

Very dangerous. They want to earn maximum money in minimum time. They can all be too impatient to do the right research.


Not too risky. While the chances of a successful investment are good, they may not want to make any changes to their investments.

identification of? ... Often greedy, pigs are high-risk investors, while hens are known to be fearful. even more ...

Sheep are known as shepherds! A person who is always dependent on the investment decisions of a friend or family member may take bad advice or miss an opportunity.

Wolf - Known as the villain in many fairy tales! These investors earn money by investing in illegal, illegal, or unethical means.

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Ostrich - Known for existence. These investors ignore risk (or bad news) and expect good.

And his investing lesson...

If you are wondering how these animals can teach us to be good investors… knowing about these differences helps us to form our own wise opinion and ultimately make decisions.

Now, kids and parents can access investor information from bulls and bears in the Greenlight app. To see what they had to say, open their app and browse their individual stock pages by different companies. You will see conflicting views about the performance of the company in the future so that you can make a decision.

Investing takes practice, and Greenlight is here to guide you—with a little help from the animals on Wall Street.

Friday, January 14, 2022

How To Create Powerful Email CTAs That Actually Work

In email marketing, every email should serve a purpose. 

You always want to do something that the recipient will do after reading the material. For e-commerce businesses, this usually involves buyers visiting your online store, using ads, or signing up for special offers.

But you can't leave it to your recipients to decide what to do after reading your message. Assuming that you truly need your email mission to be effective, you really want to utilize a source of inspiration or email CTA to direct your perusers in the correct course.

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In this article, you'll learn the key to a call to action email, how it works and why it works. You'll likewise observe numerous incredible instances of genuine email CTAs and some extra ways to make your own CTA for your business.

Omnisend gives you access to professionally designed templates that make it easy to view and run your email CTA. Get started for free.

What is an Email Call to Action (CTA)?

A call to action is a statement that prompts people to take a specific action, such as buying a product or signing up for a service. It should be concise and direct to influence your reader's next move.

In emails, these statements appear as separate buttons or hypertext links. Readers who click on them are taken to a page that enables them to complete the task you want them to do.

How does an email CTA work?

Unlike transactional emails, marketing emails are only effective when the recipient ultimately completes the purchase. This is what they do if faced with a call to action.

Email CTAs tell people what to do next. These are strategically placed where readers usually ask, "Now what?" asks. These buttons or links directly answer that question. Most importantly, they encourage their readers to do what their email content inspires them to do.


For example, let's say the purpose of your email marketing promotion is to increase sales of a particular product. Your email copy should describe the benefits of the product and its owner. You can also include testimonials from past customers. But the thing that drives customers to do the same is your CTA button, which can say "Order Now," "Yeah, I want one!" or "Buy at 20% off."

When clicked, the button takes them to their product page where they can quickly add to their cart and check out. Without this CTA, readers would be left to decide what to do next and this would not include visiting your site to complete a purchase.

Call to action phrase

The call to action needs to be clear and compelling, especially in e-commerce marketing where the right CTA can be a main driver of revenue.

Here are some examples of different types of CTAs and click phrases:

Email CTAs to Promote Product Purchases

why now

Order now, get 50% off

buy now

add to cart now

Yes! I want one

Email the CTA to promote the purchase

buy from our best sellers

get the style you want

see new collection

View personalized recommendations

buy my style

Email CTA for Customer Feedback

conducting a survey

write review

complete the 2-minute survey

tell us how we did it

yes I will share my experience

Email CTA for special offers

buy 30% off

get free shipping

reveal my secret coupon

claim my birthday present

Additional Tips for Functional CTAs

Find the most strategic location. Always place your CTA where your readers are already confident and ready to take the next step.

Enforce your audience on FOMO. Use words that create a sense of urgency and remind your readers that they will lose a lot if they don't act quickly (for example, buy today).

Highlight the USP of your brand. If your values ​​are a big part of your brand identity and marketing message, use them to persuade your customers to take action (for example, "Order the Whale Help Now").

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Make it relevant. Consider using first-person phrases (for example, "claim my free gift") to make your CTA more effective. This makes your CTA clearer and more relevant to the reader. It also gives them a sense of control.

Testing and Refining. Experiment with different types of CTAs and use the A/B testing method to identify which one is best for your audience. A good email marketing software will help you to systematically check the segmentation and share it with your customers for optimum conversions. In email marketing, every email should serve a purpose. You always want to do something that the recipient will do after reading the material. For e-commerce businesses, this usually includes your buyers.

Monday, January 3, 2022

10 Customer Retention Strategies That Actually Work

Finding new customers is definitely essential for any business

This will increase the income. But for growth and sustainability, it is important to provide an experience that fosters customer loyalty.

As a company, you need to learn how to retain customers and engage in ways that encourage repurchases. You truly need more than karma to be productive in Affiliate Business.

You want more than karma to be fruitful in Affiliate Business. The most ideal way to accomplish these objectives is to utilize a blend of demonstrated client maintenance techniques.

What is the Customer Retention Policy?

Customer engagement strategies are the strategies and initiatives that businesses adopt to build relationships with their customers. These activities are designed to deter consumers from buying and relocating to other brands.

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Eventually, an effective client maintenance system will drive client reliability and increment the lifetime worth of the client. This leads to lasting benefits because customer perception is cheaper for the company than acquiring new ones.

Why is a customer retention policy important?

Establishing a well-planned customer retention program can grow your business and ensure its long-term success. Here are some of the most valuable benefits of having a loyal customer base:

High Income On average, businesses receive 65% of sales from existing customers. And, customers spend more on subsequent purchases than on their first interaction with the company.

low business cost. The consumer retention policy is seven times cheaper than the new customer acquisition policies.

More effective client editing. 86% of your devoted clients will prescribe your business to their organization and give you new leads that can be changed over without any problem.

However, to reap these benefits, you need to use the best customer retention techniques to specifically target your audience.

consumer retention policies

How to improve customer perception will be different for every business. You need to think about your industry, brand, and audience before using a customer retention method. Be that as it may, here are some demonstrated idea systems for clients in retail and administration organizations:

1. Reduce Customer Response Time

Do you know why live chat is the best method of customer service?

Because it's the fastest.

In customer support, speed of response is important and this rule applies to every support channel you use (email, live chat, phone, etc.). In fact, customer service keeps 56% of customers loyal to the brand.

Consider the following tips to speed up customer support:

Add Live Chat Function to Your Website

Live chat enables you to resolve customer issues during the sale, which helps in increasing conversions. Plus, it helps customers take care of themselves, which increases their chances of returning to your company for future purchases.

2. Provide Pleasant Surprises

Emotion is the most important driver of loyalty. That's why 60% of consumers use emotional language when describing their relationship with their favorite brand.

Surprise customers with special gifts and special offers that can create positive emotions in your business. Consider these ideas:


Distribute handwritten notes. Customer service is nothing more personal than a special written note to create a great unpacking experience for each customer.

Send birthday gifts. Be a brand that your customers will love and appreciate on their special day.

Offer service upgrades. Deal with loyal customers with exclusive features others will have to pay for.

Share their social media posts. Your customers are recognized and appreciated when you suddenly repost their photos and stories to their branded accounts.

Invite them to special events. Allowing customers limited access to sales and parties is a uniquely effective customer retention strategy for your most valuable customers.

3. Start a Customer Loyalty Program

The most effective way to retain customers is by enabling buyers to receive discounts or other rewards for their purchases. In fact, 81% of shoppers say that consumer loyalty programs encourage them to spend more on a brand.

When you start your loyalty program, make it easy for your customers to join and give them multiple ways to earn points.

4. Share Customer Reviews

Reliability is the top psychological factor that drives customer loyalty up to 84%. The most valuable indicator of trust is product reviews. Reviews encourage consumers to consider their brand experience, and publishing them encourages other buyers to buy.

Establishing a system for an uninterrupted supply of genuine customer reviews to e-commerce store customers and even service-oriented business customers is a great retention strategy. The best way to do this is to set up an automated workflow that emails review requests for each purchase.

5. Send Customer Retention Emails

Email marketing plays an important role in customer retention programs as it provides economical yet excellent results. In fact, research shows that email is the most popular platform for customer retention.

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Consider the following types of content-based email marketing campaigns for your brand:

Thanksgiving Email: Thanksgiving is upon us, which means the holiday season is in full swing.

Personalized Recommendations: Using purchase history to provide relevant recommendations is an effective way to promote future purchases.

Special Offers: Simple incentives can be enough to prompt buyers to investigate.

Recurring Emails: Sometimes, it takes a little pushing for customers to browse again.

5 Lead Generation Strategies That Will Highlight Startups

 5 Lead Generation Strategies That Will Highlight Startups 

There are a few different ways for new businesses to support their image. One strong system you can begin with is to create leads and draw in imminent clients. That way, your business can build your change rate and make your image stick out. 

Without a doubt, business development wouldn't occur incidentally. Notwithstanding, little advances can assist you with accomplishing an all the more consistent and long haul result. Here are five hints you can use to build your lead age. 

1. Grow Your Social Media Presence 

Your startup ought to take part in web-based media and gain off-webpage advancement. In contrast to customary advertising, you can set aside when making posts and sharing media. You can likewise be somewhat more inventive and investigate visual advertising for your image. 

Most organizations depend on Facebook and Instagram to collaborate with their crowd, however you can likewise attempt different locales to assist you with your SEO. Use photographs and recordings to arouse their curiosity and offer substance that can offer some benefit to your adherents. You can likewise take an interest in the remark segments and answer to individuals. 

2. Customize Your 404 Page 

Entrepreneurs will in general ignore their site's 404 pages. In any case, clients regularly stall out on this page and can truly value a very much done 'page not discovered' format that is brimming with humor and supportive data. By catching their advantage, we can move to create lead age. 

One thing you can do is to furnish webpage guests with an inquiry bar that will help them look at other substance on your website page. A sign-up structure or a select in offer can likewise be helpful to add. 

3. Make Simple Sign-up Forms 

Clients can feel irritated and troubled by convoluted information exchange shapes that have an excessive number of gadgets and fields. They are trying to round out, making it more uncertain for site guests to round out the shape and explain the data they are contributing. 

Introducing some JavaScript on your site will help settle any terrible information exchange structures. Not exclusively will it improve on the topping off measure, yet you likewise permit clients to alter and address the data they are composing in. 

4. Remember More Opt-For Offers 

Other than having basic information exchange frames, another approach to expand information exchanges is through your pick in promising circumstances. Having more pick in offers would give your site guests and crowd greatest freedom to turn into a lead and get materials from your site. You can connect a pick in proposal to any piece of your site and substance. 

5. Make the Site Visually Appealing 

A straightforward lead age methodology is to grab the eye of your clients through outwardly engaging formats. This implies utilizing tones and arrangements that will be simple on the eyes while being connecting with—realizing which tone can inspire which feeling (yellow for satisfaction, red for enthusiasm) or stand apart can be convenient when planning your site and including CTA catches. 


It's fundamental for fire up brands to investigate more lead age procedures, as the crowd is the establishment that fruitful entrepreneurs will require. In spite of the fact that it can require a significant stretch of time to execute and see the absolute outcome, have confidence that the your rewards for so much hard work are heading off to some place. 

Need assistance with your lead age? WhoKnows gives devices and arrangements that help new companies and private ventures to produce prospect records and qualified leads. Get in touch with us today!


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